Indeed, Goldilocks encompasses everything that is unique, delicious, and delightful about the Filipino people. Thus, for 50 years, the true taste of the Pinoy is still the anchor of their business. The cakes, pastries, and well-loved dishes that have become so associated with Goldilocks (such as its Fluffy Mamon, Cheesy Ensaymada, Chiffon Cake Slice, Classic Brownies, Chicken Pie, Classic Polvoron, Classic Mocha Roll, Classic Chocolate Roll, Brazo de Mercedes, dinuguan, fresh lumpia, palabok, and laing, just to name a few) have since become the gold standard by which all others are measured.
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Accordingly, from its initial offering of rolls, chiffon slices, and pastries, Goldilocks now offers full meal and merienda choices, catering services, and is now recognized as the foremost specialist when it comes to decorated cakes. Though their company history is not exactly an underdog tale, it does have the elements that Filipinos love: a small but exceptional start up, driven by pure determination, flourished by ingenuity, and topped with a uniquely Pinoy entrepreneurial spirit.Įven after five decades in the industry, the guiding principles of its founders (sisters Milagros Leelin-Yee and Clarita Leelin-Go) are are still very much alive and articulated in the Goldilocks vision statement: to be the leading Filipino global brand that will fulfill the changing customer needs through world-class products and services in markets served. MANILA – As Goldilocks celebrates 50 Golden Years of being the country’s number one bakeshop, its fairytale story still evokes delight and sweetness.
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